the feel good story
feel good & co was born in 2017 as a first-of-its-kind e-commerce platform, built on a simple belief: brands should not only perform, they should feel good too.
Through the journey of building, learning, & pivoting, one truth became clear… the magic comes from combining the right strategy with the right people. That insight reshaped the business into what it is today:
A strategically-led, integrated network of expert partners, designed to plug in where needed, flex with business realities, & deliver meaningful, measurable results.
We move beyond traditional agency models, bringing together expert minds in strategy, creative, experiential, & execution to build brands that connect in the real world.
Just real humans getting the job done & making our clients & brands feel good, one campaign & one project at a time.
our team
Our team are made up of experts in the field of: Strategy, Account Management, Experiential, Production & Creative. Together, we understand your needs and meet them with an extended collaborative network & decades of combined experience.
meet our founder
Stefanie Davis …entrepreneur, strategist, singer-songwriter & storyteller.
With experience across brands like Cadbury, UltraMel, NutriDay, Shell, & Old Mutual, her work has driven real results — from returning brands to #1 market share to unlocking growth and winning across industries.
Her journey spans from competitive dance to co-founding XO Period Wear, shaping a perspective grounded in storytelling, impact, & human connection.
Recognised as a thought leader, she has partnered with names like Elizabeth Arden & Gary Rom, as well as featured alongside Motus Group brands including Mercedes-Benz and Mitsubishi.